How to Build A Profitable Opt-In List?

How to build a profitable opt-in list? This is a million-dollar question that comes to every blogger or product owner’s mind. And you are here in my post as you finally realise that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything that’s available there about opt-in lists and have followed the advices, but you still weren’t able to make a profit.

In fact, you may be losing money. Since you are busy person, you can’t do it on your own. You may be hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage gives you ROI (return on investment). You’ll realize that after a few months when you see your statistics or sales figures.

You must be thinking what could have gone wrong that you are not getting the desired result? Why have others succeeded following the same formula whereas you have failed? The most common mistake that you’ve committed is you dived straight right in. You chose a topic where you think could be quite popular and would earn you people’s trust and finally give you a handsome return. Alas! That’s just not the case. Just because you wrote people from the list doesn’t mean they are going to subscribe to your blog or buy your product instantly.

How to Build A Profitable Opt-In List?

Here I will offer just three points on how to build a profitable opt-in list. Those who have started an opt-in list but failed, you can rejuvenate your failed venture with these three advices. And for those who are just starting, here are three quick and easy ways to build a profitable opt-in list.

1. Get your audience to trust you first:

Trust is the first thing that you need to earn from your audience. Just launching your opt-in list would not make you an expert blogger and a believable product owner/seller. Now the question is how you can earn trust of your audience. Content is the King. Curate and publish as many articles as possible before you start an opt-in list. Write about the topic that you know well and that you might have started using or have used earlier. Try to join forums first to gain knowledge about your target audience, what they want and target those requirements.

It would be good to join forums from other sites as well. Offer your expert advices and recommendations that would help your audience. It’ll make them feel that you have knowledge about the subject, and they will start trusting you. When you feel that people trust you already, you will be able to start your own opt-in list. You can build your audience base as well with other forum users. You can ask them to join your list. Friends are always good audience or customers. Put up a link to your site so that they may be able to see what you are offering, and your expertise is all about.

The certain truth is that you’ll get ROI only when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money and give them value for their investment. People will never buy something out or trust your recommendation if they don’t know you.

READ HERE: Blog Post Formulas to Supercharge Your Blogging Spree

2. Find a niche that people are looking for:

Although it may not be your forte, if you provide information or a service or product that you have researched and learned about well, you can carry it on forward. Invest your time, effort, and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to offer something that you have interest in, there are not many people who have the same interest as you if you decide to offer something that is not entirely popular or profitable. Do your research well and you would see the return on your investment comes in. Also provide your subscribers with promotional material that they could use and spread around. That will give you visibility to a broader forum of people.

3. Make connection with other opt-in list users:

This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use. There is nothing like getting a first-hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones would be right for you.

Final Words

Building a profitable opt-in list don’t just happen overnight. Many preparations and effort that go in to it to make it successful and profitable. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organised and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied with what you are offering, and they get the value of their investment. If you can hit that chord, you can be rest assured that they will be willing to be on your list.

This post is written as a part of Blog Away Blag-A-Thon hosted by Seema & Hansa.